[155] How Pay-Per-Gaze Advertising Could Work With Google Glass

In the patent, which was filed in May 2011 and granted last week, Google claims that “a head-mounted gaze tracking device” — presumably Google Glass — would send images and the direction the person wearing the device was looking to a server. The system would then identify real-world ads that the person wearing the gadget had seen, allowing Google to then charge the advertiser. read more