[161] 3 Digital Agencies Redefining Advertising

Despite the ubiquity of Facebook and Twitter, it's no easy task to become a social media maven. Building a company of mavens is even more challenging.Between representing a diverse group of clients and keeping up with best practices for social networks such as Vine and LinkedIn, creating brilliant campaigns in the digital space requires true innovation. Three of the leading agencies in this space — and the finalists for the Mashies' Best Digital Agency award — are doing just that. read more

Coke Olympics 2012 from MRY on Vimeo.

[156] Coca-Cola: The Personalised Road

Playing on the back of things like ‘Share A Coke’ made famous in Australia, Coca-Cola in Israel have created ‘The Personalised Road’ a long popular strip of billboards that have been converted into personalised Coca-Cola messages for anyone who downloaded and connected to the app. read more