[119] Soundmachines

The Product, a Berlin-based design studio with a focus on objects, space and interaction, was commissioned by Volkswagen to develop a set of visuals for an interactive musical performance for the premiere of the New Beetle at the 2011 IAA motor show (September 15-25, 2011, Frankfurt am Main). What the client got instead was Soundmachines – a custom-built instrument for performing electronic music by DJing visual patterns on record-sized discs. Honk for ingenuity!
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Soundmachines from The Product on Vimeo.