[156] Coca-Cola: The Personalised Road

Playing on the back of things like ‘Share A Coke’ made famous in Australia, Coca-Cola in Israel have created ‘The Personalised Road’ a long popular strip of billboards that have been converted into personalised Coca-Cola messages for anyone who downloaded and connected to the app. read more

[155] How Pay-Per-Gaze Advertising Could Work With Google Glass

In the patent, which was filed in May 2011 and granted last week, Google claims that “a head-mounted gaze tracking device” — presumably Google Glass — would send images and the direction the person wearing the device was looking to a server. The system would then identify real-world ads that the person wearing the gadget had seen, allowing Google to then charge the advertiser. read more

[154] The Inspiring Story of a Man With No Vision, but a Big Voice

Once upon a time, Pete Gustin dreamed of becoming a voiceover artist. But at age 8, he was diagnosed with macular degeneration, a medical condition that results in loss of vision, turning him legally blind. At 21, a New York-based agent told him he'd never make it in the business; his blindness prevented him from reading lines. read more